02161cam a2200313 i 4500 1390576072 TxAuBib 20240912120000.0 240111s2024||||||||||||||||||||||||eng|u 2023052691 9781538725993 HRD 32.00 1538725991 HRD 32.00 TxAuBib rda McGrath, Tom, author. Triumph of the yuppies [BOOK] : America, the eighties, and the creation of an unequal nation / Tom McGrath. First edition. New York : GCP, Grand Central, 2024. ix, 325 pages ; 24 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 299-314) and index. "By the time their obituary was being written in the late 1980s, Yuppies—the elite, uber‑educated faction of the Baby Boom generation—had become a cultural punchline. But amidst the Yuppies' preoccupation with money, work, and the latest status symbols, something serious was happening, too, something that continues to have profound ramifications on American culture four decades later. Brimming with lively and nostalgic details (think Jane Fonda, The Sharper Image, and over-the-top fashion), Triumph of the Yuppies charts Boomers' transformation from hippy idealists in the late 1960s to careerists in the early 1980s, and details how marketers, the media, and politicians pivoted to appeal to this influential new group. Yuppie values had an undeniable impact on the worlds of fashion, food, and fitness, as well as affecting the broader culture—from gentrification and an obsession with career success to an indulgent materialism. Most significantly, the me‑first mindset typical of Yuppieness helped create the largest income inequality in a century.". 20240912. Young adults United States. Yuppies United States. Lifestyles United States. Equality United States.