01345cam a2200325 i 4500 295998760 TxAuBib 20100803120000.0 100525t20102009||||||||||||||||||||eng|u bl2010014174 9780061353246 pbk. 0061353248 pbk. eng rda TxAuBib rda Ariely, Dan. Predictably irrational [BOOK] : the hidden forces that shape our decisions / Dan Ariely. Revised and expanded edition, first Harper Perennial edition. New York : Harper Perennial, 2010. ©2009. xxii, 349 pages : illustrations ; 21 cm. txt rdacontent n rdamedia nc rdacarrier Originally published: New York : Harper, c2009. Includes bibliographical references (pages [335]-349). Explores the reasons why irrational thought often overcomes level-headed practices, explaining the structural patterns that cause people to make the same mistakes repeatedly, with new insight into the financial crisis. 20100824. Decision making. Economics Psychological aspects. Consumer behavior.