01123cam a2200265 i 4500 296054432 TxAuBib 20131023120000.0 130513s2013||||||||||||||||||||||||eng|u 2013019138 9781118726228 1118726227 eng rda TxAuBib rda McAdam, John, 1962- The one-hour business plan [BOOK] : the simple and practical way to start anything new / John McAdam. Hoboken : Wiley, 2013. 167 pages ; 22 cm. txt rdacontent n rdamedia nc rdacarrier Includes index. Introduction -- Module 1: create a value proposition that makes a stronger business model -- Module 2: who are you offering to? -- Module 3: viewing your offering through your customers' eyes -- Module 4: what milestones & actions plans do for your business -- Final thoughts -- Acknowledgements. 20131023. New business enterprises Planning.