01421cam a2200277 i 4500 296067550 TxAuBib 20140415120000.0 140122s2014||||||||||||||||||||||||eng|u 9781780671192 pbk. 1780671199 pbk. eng rda TxAuBib rda Sorrentino, Miriam. Creative advertising [BOOK] : an introduction / Miriam Sorrentino. London : Laurence King Publishing, 2014. 240 pages : illustrations (chiefly color) ; 26 cm. txt rdacontent n rdamedia nc rdacarrier Includes index. Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work. 20140415. Advertising. Advertising. Brand name products. Advertising agencies Management.