01573cam a2200277 i 4500 296090644 TxAuBib 20150520120000.0 150223s2015||||||||||||||||||||||||eng|u 2015004600 9780393080940 0393080943 eng rda TxAuBib rda Thaler, Richard H., 1945- Misbehaving [BOOK] : the making of behavioral economics / Richard H. Thaler. First edition. New York : W.W. Norton & Company, [2015] xvi, 415 pages : illustrations ; 25 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index. "Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com. 20150520. Economics Psychological aspects.