01967cam a2200349 i 4500 335525419 TxAuBib 20180105120000.0 170224s2017||||||||||||||||||||||||eng|u 2016961384 9781419724015 55.00 1419724010 55.00 (OCoLC)973794300 eng rda TxAuBib rda Heller, Steven. The moderns [BOOK] : midcentury American graphic design / Steven Heller, Greg D'Onofrio. Midcentury American graphic design. Moderns. New York : Abrams, 2017. ℗2017. 336 pages : illustrations (chiefly color) ; 30 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 326-329) and index. Introduction -- Emigres -- Homegrown -- The Bauhaus tradition and the new typography. In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were ©♭migr©♭s from Europe; others were homegrown--all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world. 20180105. Commercial art United States History 20th century. Graphic arts United States History 20th century. D'Onofrio, Greg.