01867cam a2200277 i 4500 365188005 TxAuBib 20190212120000.0 181116s2019||||||||||||||||||||||||eng|u 9781938548857 19.95 193854885X 19.95 eng rda TxAuBib rda Wynne, Robert. Straight talk about public relations [BOOK] : new strategies on social media and content marketing / Robert Wynne; foreword by Dave Boone. Revised and updated edition. Palmyra, VA : Maven House, 2019. xvi, 187 pages : illustrations ; 21 cm. txt rdacontent n rdamedia nc rdacarrier Includes index. Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence - it explains how the game of communications is played today. Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work - and you'll find them in this revised edition. Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into: finding and engaging your audience, successfully pitching the media, writing an editorial that wows, creating a persuasive social media campaign, dealing with fake news, measuring PR success. Provided by publisher. 20190212. Public relations. Internet marketing.