02030cam a2200337 i 4500 408831831 TxAuBib 20200123120000.0 191218s2020||||||||||||||||||||||||eng|u 9781119579571 PAP 29.99 1119579570 PAP 29.99 TxAuBib rda Kent, Peter, 1957- SEO for dummies [BOOK] / by Peter Kent. Search engine optimization for dummies. 7th edition. Hoboken, New Jersey : John Wiley & Sons, 2020. xviii, 486 pages : illustrations ; 24 cm. txt rdacontent n rdamedia nc rdacarrier --For dummies Includes index. Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Provided by publisher. 20200123. Web search engines. Internet marketing. Internet searching. Web sites Design. --For dummies.