02153cam a2200313 i 4500 432126417 TxAuBib 20200915120000.0 200112s2020||||||||||||||||||||||||eng|u 9781541674318 HRD 30.00 1541674316 HRD 30.00 TxAuBib rda Kucharski, Adam. The Rules of contagion [BOOK] : why things spread - and why they stop / Adam Kucharski. New York : Basic Books, 2020. 341 pages : illustrations ; 25 cm. txt rdacontent n rdamedia nc rdacarrier "First published in Great Britain in 2020 by Profile Books, Ltd." -Title page verso. Includes bibliographical references and index. A theory of happenings -- Panics and pandemics -- The measure of friendship -- Something in the air -- Going viral -- How to own the internet -- Tracking outbreaks -- A spot of trouble. These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses -- such as MERS, SARS, or the coronavirus disease COVID-19 -- so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it. Provided by publisher. 20200915. Contagion (Social psychology.) Contagion (Social psychology.) Mathematical models Popular works. Social networks Research. Epidemics Popular works.