01978cam a2200277 i 4500 474172974 TxAuBib 20210208120000.0 201116s2021||||||||||||||||||||||||eng|u bl2020072742 9780316457330 HRD 29.00 0316457337 HRD 29.00 TxAuBib rda Centola, Damon. Change [BOOK] : how to make big things happen / Damon Centola. First edition. New York : Little, Brown Spark, 2021. viii, 343 pages ; 25 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 305-334) and index. Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us. Provided by publisher. 20210208. Social change.