03461cam a2200373 i 4500 482553469 TxAuBib 20210316120000.0 200310s2021||||||||||||||||||||||||eng|u 2020012080 9780812997293 HRD 28.00 0812997298 HRD 28.00 TxAuBib rda Moss, Michael. Hooked. Hooked [BOOK] : food, free will, and how the food giants exploit our addictions / Michael Moss. First edition. New York : Random House, 2021. xxviii, 274 pages ; 25 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index. What's Your Definition? -- Where Does it Begin? -- We Eat What We Remember -- We by Nature Are Drawn to Eating -- Variety Seekers Are Heavy Users -- She is Dangerous -- Give Your Willpower a Boost -- The Blueprint for Your DNA -- Epilogue: Change What We Value. Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more. Provided by publisher. 20210316. Compulsive eating. Food additives Health aspects. Food additives Adverse effects. Convenience foods Health aspects. Food industry and trade United States. Food industry and trade United States Marketing. Diet Adverse effects. Marketing.