02254cam a2200301 i 4500 506169191 TxAuBib 20210824120000.0 201023s2021||||||||||||||||||||||||eng|u 9781982140960 HRD 30.00 1982140968 HRD 30.00 TxAuBib rda Tett, Gillian. Anthro-vision [BOOK] : a new way to see in business and life / Gillian Tett. First Avid Reader Press hardcover edition. New York : Avid Reader Press, an imprint of Simon and Schuster, 2021. xx, 282 pages ; 24 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology—the study of human culture. Anthropologists train to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. Provided by publisher. 20210824. Business anthropology. Anthropology. Organizational behavior. Consumer behavior.