02123cam a2200313 i 4500 606870145 TxAuBib 20221107120000.0 220706s2022||||||||||||||||||||||||eng|u 2022002106 9780593296349 HRD 30.00 0593296346 HRD 30.00 TxAuBib rda Bergen, Mark, (Business journalist), author. Like, comment, subscribe [BOOK] : inside YouTube's chaotic rise to world domination / Mark Bergen. New York : Viking, [2022] 452 pages ; 24 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 411-430) and index. Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world. Provided by publisher. 20221107. YouTube (Firm.) Google (Firm.) Internet videos Social aspects. Internet industry. Internet entertainment industry.