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    <subfield code="a">How to promote your book</subfield>
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    <subfield code="a">Part 1. Book promotion basics -- You and the world of bookselling -- Know your audience -- What is traditional media? -- What is internet-based media? -- You as the author -- Part 2. What to do before your book is published -- Setting up timelines -- Getting advance blurbs or endorsements -- Getting reviews -- Part 3. What to do after your book is published -- Launching your publicity plans -- Speaking your way to more sales -- Exhibiting at book fairs and trade shows.</subfield>
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    <subfield code="a">Whether your book is being released through a commercial publisher or an academic press, or you are self-publishing it, as the author, you can and should play a crucial role in getting your title seen, talked about, and sold. And while you may watch dozens of authors pitch their books on TV, in social media, and in bookstores, they represent only a fraction of the writers who come out with new books each year. What do they know that you don’t? They know what to do to get attention for themselves and, more important, for their books―and as you will discover in book publishing veteran Jan Yager’s How to Promote Your Book, you can, too.</subfield>
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