02827cam a2200337 i 4500 982063057 TxAuBib 20231018120000.0 230911s2023||||||||||||||||||||||||eng|u 2023940310 9781982190606 HRD 28.99 1982190604 HRD 28.99 (OCoLC)1396769564 TxAuBib rda Meltzer, Marisa, 1977-, author. Glossy [BOOK] : ambition, beauty, and the inside story of Emily Weiss's Glossier / Marisa Meltzer. First One Signal Publishers/Atria Books hardcover edition. New York : One Signal Publishers/Atria, 2023. ©2023. vi, 293 pages ; 22 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 275-293). Called “one of the most disruptive brands in beauty” by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost-instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online. At the center of the story lies Emily Weiss, the elusive former Teen Vogue “superintern” on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a 1.9-billion-dollar business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down? In Glossy, journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings of Glossier’s culture, culminating in the story of Weiss herself. -Provided by publisher. 20231018. Weiss, Emily (Businesswoman.) Beauty, Personal. Businesswomen Biography. Biographies.